DEREK JENNINGS
INSPIRATION THROUGH MEDIA REPRESENTATION
Frequently Asked Questions
Why the web and mobile space?
In 2012, overall digital advertising grew 17% to $37.3 billion, according to eMarketer. Mobile advertising revenue is forecast to almost double to $16.65 billion in 2013.
How popular has digital advertising become?
Digital advertising now makes up around 23% of the total U.S. advertising market- and is exponentially growing.
Why not focus on traditional ad markets?
Some 31% of adults owned a tablet computer as of 2013, almost four times the share recorded in May 2011. As of December 2012, about 45% of adults owned a smartphone, up from 35% in May 2011.
Why should my business invest in this new medium?
With the rapid increase of these ever-expanding platforms, it is now more important than ever for companies to establish brand awareness in those mediums in order to remain competitive. A recent study in Media Post found that 46% of online video viewers are likely to look up a brand that’s mentioned in an online video they’ve watched.